Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The case explains the turnaround achieved by the French media and telecommunications company, Vivendi Universal (VU). It explains how the company nearly became bankrupt, mainly on account of the many acquisitions made during the years 2000 and 2001, by its Chief Executive Officer (CEO) Jean Marie Messier. The case attempts to explain how Jean-Rene Fourtou, who succeeded Messier as VU's CEO reduced VU's financial debt and brought the company back to investment grade. It explains the measures Fourtou took, such as the asset disposal programme, to achieve this objective. The case also shows how Fourtou refocused the company as a media and telecommunications company in order to take advantage of new opportunities in the digitised entertainment sector.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Size:
Large
Other setting(s):
2002-2005

About

Abstract

The case explains the turnaround achieved by the French media and telecommunications company, Vivendi Universal (VU). It explains how the company nearly became bankrupt, mainly on account of the many acquisitions made during the years 2000 and 2001, by its Chief Executive Officer (CEO) Jean Marie Messier. The case attempts to explain how Jean-Rene Fourtou, who succeeded Messier as VU's CEO reduced VU's financial debt and brought the company back to investment grade. It explains the measures Fourtou took, such as the asset disposal programme, to achieve this objective. The case also shows how Fourtou refocused the company as a media and telecommunications company in order to take advantage of new opportunities in the digitised entertainment sector.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
2002-2005

Related