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Supporting video
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Reference no. IMD-5-0699-V
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2006
Length: 14 minutes
Data source: Field research
Topics: Services; Marketing communications; International expansion; Franchising
Notes: File size 929.9MB. Click for more information.
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Abstract

This video is to accompany the case. Paddi Rice, President of Executive Search Dating Inc, discusses the 2006 situation of his company as well as the opportunities and the challenges ahead.
Location:
Canada
Industry:
Services
Size:
Small and medium sized
Other setting(s):
2006
Teaching note
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Reference no. IMD-5-0699-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 18.08.2006
Length: 7 pages
Data source: Field research
View full details
Case
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Reference no. IMD-5-0699
Subject category: Marketing
Authors: Benoit Leleux (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 16.02.2006
Length: 15 pages
Data source: Field research
Topics: Services; Marketing communications; International expansion; Franchising
View full details

About

Abstract

This video is to accompany the case. Paddi Rice, President of Executive Search Dating Inc, discusses the 2006 situation of his company as well as the opportunities and the challenges ahead.

Settings

Location:
Canada
Industry:
Services
Size:
Small and medium sized
Other setting(s):
2006

Related

Teaching note
-
Reference no. IMD-5-0699-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 18.08.2006
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-5-0699
Subject category: Marketing
Authors: Benoit Leleux (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 16.02.2006
Length: 15 pages
Data source: Field research
Topics: Services; Marketing communications; International expansion; Franchising
View full details