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Case
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Reference no. IMD-3-0669
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 25.04.2003
Length: 10 pages
Data source: Field research

Abstract

The case describes a co-operation project between Tupperware Germany and the environmental organisation BUND. It shows some typical problems that arise when companies work with environmental pressure groups. However, it also shows how environmental marketing can boost sales. This case was previously numbered 396-135-1.
Location:
Industry:
Size:
DEM800 million turnover
Other setting(s):
1994-1995

About

Abstract

The case describes a co-operation project between Tupperware Germany and the environmental organisation BUND. It shows some typical problems that arise when companies work with environmental pressure groups. However, it also shows how environmental marketing can boost sales. This case was previously numbered 396-135-1.

Settings

Location:
Industry:
Size:
DEM800 million turnover
Other setting(s):
1994-1995

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