Product details

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Abstract

Over the years, Yahoo! had evolved from a simple directory to a fully fledged media and commerce powerhouse that dealt in everything from financial information to personal ads. With 236 million registered users it had become a community site. Yahoo! interconnected its various on-line services, in more ways than one. It had also expanded into entertainment with its site offering film and video clips. Experts felt that in trying to morph into so many things, Yahoo! was less a leader and more a novice. The case allows for discussion on whether Yahoo! should enter different areas of operations and what its future focus should be.
Location:
Industry:
Size:
USD3.6 billion revenues
Other setting(s):
1994-2005

About

Abstract

Over the years, Yahoo! had evolved from a simple directory to a fully fledged media and commerce powerhouse that dealt in everything from financial information to personal ads. With 236 million registered users it had become a community site. Yahoo! interconnected its various on-line services, in more ways than one. It had also expanded into entertainment with its site offering film and video clips. Experts felt that in trying to morph into so many things, Yahoo! was less a leader and more a novice. The case allows for discussion on whether Yahoo! should enter different areas of operations and what its future focus should be.

Settings

Location:
Industry:
Size:
USD3.6 billion revenues
Other setting(s):
1994-2005

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