Yahoo!: A Jack of All Trades?

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Case

Reference no. 306-213-1

Subject category: Strategy and General Management

Authors: Seema Prasad; B Anand Rao; S Bhaskaran

Published by: IBS Research Center

Published in: 2006

Length: 14 pages

Data source: Published sources

Topics: Yahoo!; Internet; Media; Entertainment; Internet advertising; e-Commerce transactions; Chinese operations; Search engine; Network optimisation; Diversification strategies; Internet growth strategies; Adware; Revenue models

Share a link: https://casecent.re/p/68237

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Abstract

Over the years, Yahoo! had evolved from a simple directory to a fully fledged media and commerce powerhouse that dealt in everything from financial information to personal ads. With 236 million registered users it had become a community site. Yahoo! interconnected its various on-line services, in more ways than one. It had also expanded into entertainment with its site offering film and video clips. Experts felt that in trying to morph into so many things, Yahoo! was less a leader and more a novice. The case allows for discussion on whether Yahoo! should enter different areas of operations and what its future focus should be.

Location:

USA

Industry:

Internet

Size:

USD3.6 billion revenues

Other setting(s):

1994-2005