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Abstract

The case discusses the sustainability management initiatives undertaken by the Netherlands-based Royal Philips Electronics, a leading manufacturer of domestic appliances, medical systems, lighting equipment and semiconductors. The company''s sustainability programme mainly focused on social responsibility initiatives such as employee welfare, community development and environmental management. The case describes each of these initiatives in detail and explains how Philips aimed at deriving competitive advantage from them. The ''sustainability governance structure'' and ''governance structure for environmental management'' put in place by Philips for realising its sustainability vision is also discussed. The case also dwells upon Philips general business principles that guided its activities and employee behaviour in its operations around the world. The case is designed to help students to: (1) understand the concept of sustainability and its relevance in today''s businesses; (2) appreciate the need for a vision, policy and governance structure in order to achieve the goals of sustainability management; (3) understand how environmentally and socially responsible behaviour leads to sustainable business performance; (4) examine the importance of employee welfare measures in creating a sustainable business; (5) appreciate the importance of a company-wide effort aimed at minimising adverse environmental effects of corporate activities; and (6) study and develop a framework to measure sustainability initiatives. The case is intended for MBA / PGDBM level students as part of the sustainability management and corporate social responsibility curriculum. This case includes a detailed teaching note.
Location:
Size:
Very large
Other setting(s):
1998-2005

About

Abstract

The case discusses the sustainability management initiatives undertaken by the Netherlands-based Royal Philips Electronics, a leading manufacturer of domestic appliances, medical systems, lighting equipment and semiconductors. The company''s sustainability programme mainly focused on social responsibility initiatives such as employee welfare, community development and environmental management. The case describes each of these initiatives in detail and explains how Philips aimed at deriving competitive advantage from them. The ''sustainability governance structure'' and ''governance structure for environmental management'' put in place by Philips for realising its sustainability vision is also discussed. The case also dwells upon Philips general business principles that guided its activities and employee behaviour in its operations around the world. The case is designed to help students to: (1) understand the concept of sustainability and its relevance in today''s businesses; (2) appreciate the need for a vision, policy and governance structure in order to achieve the goals of sustainability management; (3) understand how environmentally and socially responsible behaviour leads to sustainable business performance; (4) examine the importance of employee welfare measures in creating a sustainable business; (5) appreciate the importance of a company-wide effort aimed at minimising adverse environmental effects of corporate activities; and (6) study and develop a framework to measure sustainability initiatives. The case is intended for MBA / PGDBM level students as part of the sustainability management and corporate social responsibility curriculum. This case includes a detailed teaching note.

Settings

Location:
Size:
Very large
Other setting(s):
1998-2005

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