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Case
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Reference no. 506-051-1
Subject category: Marketing
Published by: IBS Center for Management Research
Published in: 2006

Abstract

Priya Village Roadshow Limited (PVR) was the first to introduce the concept of multiplexes in India. With 51 screens as of February 2006, it was also the largest multiplex operator in India. The case delineates the origin of PVR and its growth into a leader in the Indian film exhibition industry. It throws light on the company's innovative marketing and promotional strategies and its new business initiatives. The case discusses the threats that the company faces in the form of increasing competition, and ends with a discussion on the future prospects of PVR in the entertainment business.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Large
Other setting(s):
1995-2005

About

Abstract

Priya Village Roadshow Limited (PVR) was the first to introduce the concept of multiplexes in India. With 51 screens as of February 2006, it was also the largest multiplex operator in India. The case delineates the origin of PVR and its growth into a leader in the Indian film exhibition industry. It throws light on the company's innovative marketing and promotional strategies and its new business initiatives. The case discusses the threats that the company faces in the form of increasing competition, and ends with a discussion on the future prospects of PVR in the entertainment business.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1995-2005

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