Product details

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Case
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Reference no. 506-053-1
Subject category: Marketing
Published by: IBS Center for Management Research
Published in: 2006

Abstract

The case deals with the Segway Human Transporter (HT), the hype surrounding its launch, and the criticisms and the obstacles the company faced in selling the product. It also discusses the strategies followed by the company in marketing the product and its failure so far to achieve widespread acceptance and usage. The case ends with a brief discussion on the future prospects of the device.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Small
Other setting(s):
2001-2005

About

Abstract

The case deals with the Segway Human Transporter (HT), the hype surrounding its launch, and the criticisms and the obstacles the company faced in selling the product. It also discusses the strategies followed by the company in marketing the product and its failure so far to achieve widespread acceptance and usage. The case ends with a brief discussion on the future prospects of the device.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2001-2005

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