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Supplementary software
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Reference no. 606-022-4
Published by: INSEAD
Originally published in: 2006
Version: 03.2006
Format: .zip
Data source: Generalised experience
Notes: System requirements: This can only be only be used on a Windows PC.

Abstract

This supplement is to accompany the case (606-022-1). The abstract of the case is as follows: This case introduces the concept of revenue management as a tool to maximise profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation (606-022-4) are set in the airline industry, where revenue management originated. The objective of the exercise is to build intuition on how basic revenue management techniques work and under what circumstances they are most effective. The reader takes the position of revenue manager in charge of selling seats on an airplane. The goal is to devise a sales strategy for capturing the maximum rent from the market. Static and dynamic booking limit strategies are to be tested in the accompanying simulator.
Industry:

About

Abstract

This supplement is to accompany the case (606-022-1). The abstract of the case is as follows: This case introduces the concept of revenue management as a tool to maximise profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation (606-022-4) are set in the airline industry, where revenue management originated. The objective of the exercise is to build intuition on how basic revenue management techniques work and under what circumstances they are most effective. The reader takes the position of revenue manager in charge of selling seats on an airplane. The goal is to devise a sales strategy for capturing the maximum rent from the market. Static and dynamic booking limit strategies are to be tested in the accompanying simulator.

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Industry:

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