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Management article
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Reference no. F0604E
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2006
Revision date: 31-Jan-2013

Abstract

New products don't always mean increased profits. At Clorox, a formal process for determining which products to cut has boosted SKU sales and margins.

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Abstract

New products don't always mean increased profits. At Clorox, a formal process for determining which products to cut has boosted SKU sales and margins.

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