Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 14 March 2007
Length: 29 pages
Data source: Published sources
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Abstract
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV) - the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its independence in 1993, Porsche had to diversify its product lines. Also examines the branding implications of the internationalization of production.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 22 May 2006
Length: 16 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 3 April 2006
Length: 12 pages
Data source: Field research
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Abstract
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV) - the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its independence in 1993, Porsche had to diversify its product lines. Also examines the branding implications of the internationalization of production.
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 22 May 2006
Length: 16 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 3 April 2006
Length: 12 pages
Data source: Field research