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Reference no. 9-806-131
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 18 September 2007
Length: 15 pages
Data source: Generalised experience

Abstract

Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines 'platforms' and 'platform structure'; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.
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Abstract

Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines 'platforms' and 'platform structure'; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.

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