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Supporting video
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Reference no. 7A98A006
Subject category: Marketing
Authors: Adrian B Ryans
Published by: Ivey Publishing
Published in: 1998
Length: 43 minutes
Data source: Field research
Topics: Market strategy; Marketing channels; High technology products; Entrepreneurship
Notes: We recommend that you view the preview copy before purchasing this video. File size 3.66GB. Click for more information.
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Abstract

This video is to accompany the case.
Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Small
Case
-
Reference no. 9A98A006
Subject category: Marketing
Authors: Adrian B Ryans
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-11-10
Length: 23 pages
Data source: Field research
Topics: Market strategy; Marketing channels; High technology products; Entrepreneurship
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Small

Related

Case
-
Reference no. 9A98A006
Subject category: Marketing
Authors: Adrian B Ryans
Published by: Ivey Publishing
Originally published in: 1998
Version: 1999-11-10
Length: 23 pages
Data source: Field research
Topics: Market strategy; Marketing channels; High technology products; Entrepreneurship
View full details