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Supporting video
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Reference no. 7A98M036
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Anthony Goerzen (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Published in: 1998
Length: 5 minutes
Data source: Field research
Topics: International business; Market entry; Investment analysis; Plant location
Notes: We recommend that you view the preview copy before purchasing this video. File size 470.6MB. Click for more information.
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Abstract

This video is to accompany the case.
Location:
Canada, USA, Mexico, China
Industry:
Furniture and fixtures
Size:
Large
Case
-
Reference no. 9A98M036
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Anthony Goerzen (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1998-12-04
Length: 17 pages
Data source: Field research
Topics: International business; Market entry; Investment analysis; Plant location
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
Canada, USA, Mexico, China
Industry:
Furniture and fixtures
Size:
Large

Related

Case
-
Reference no. 9A98M036
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Anthony Goerzen (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 1998
Version: 1998-12-04
Length: 17 pages
Data source: Field research
Topics: International business; Market entry; Investment analysis; Plant location
View full details