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Case
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Reference no. 806-028-1
Subject category: Entrepreneurship
Authors: Maura Pape; Zhuo Wang
Published by: China Europe International Business School
Originally published in: 2006
Version: November 2006
Length: 13 pages
Data source: Field research

Abstract

This case examines Wingsbook, a Chinese start-up company headed by Mr Li. The company''s innovative business model consists of making custom book recommendations to executives of companies. The company also publishes reading lists and is beginning to open bookstores at business schools. Wingsbook faces supply chain issues because of unpredictable state-owned enterprises. The company has also had trouble retaining talented employees.
Location:
Industry:
Size:
10 employees
Other setting(s):
2005

About

Abstract

This case examines Wingsbook, a Chinese start-up company headed by Mr Li. The company''s innovative business model consists of making custom book recommendations to executives of companies. The company also publishes reading lists and is beginning to open bookstores at business schools. Wingsbook faces supply chain issues because of unpredictable state-owned enterprises. The company has also had trouble retaining talented employees.

Settings

Location:
Industry:
Size:
10 employees
Other setting(s):
2005

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