Subject category:
Entrepreneurship
Published by:
China Europe International Business School
Version: November 2006
Length: 13 pages
Data source: Field research
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Abstract
This case examines Wingsbook, a Chinese start-up company headed by Mr Li. The company''s innovative business model consists of making custom book recommendations to executives of companies. The company also publishes reading lists and is beginning to open bookstores at business schools. Wingsbook faces supply chain issues because of unpredictable state-owned enterprises. The company has also had trouble retaining talented employees.
Subject category:
Entrepreneurship
Published by:
China Europe International Business School
Length: 4 pages
Data source: Field research
About
Abstract
This case examines Wingsbook, a Chinese start-up company headed by Mr Li. The company''s innovative business model consists of making custom book recommendations to executives of companies. The company also publishes reading lists and is beginning to open bookstores at business schools. Wingsbook faces supply chain issues because of unpredictable state-owned enterprises. The company has also had trouble retaining talented employees.
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Subject category:
Entrepreneurship
Published by:
China Europe International Business School
Length: 4 pages
Data source: Field research