Harley-Davidson: Preparing for the Next Century

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Case

Reference no. 9-906-410

Subject category: Strategy and General Management

Authors: Richard L Nolan; Suresh B. Kotha

Published by: Harvard Business Publishing

Originally published in: 2006

Version: 5 April 2007

Length: 17 pages

Data source: Published sources

Topics: Innovation; Brands; Transformations; Strategy

Share a link: https://casecent.re/p/68689

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Abstract

Harley-Davidson Co exemplifies a remarkable management-led business transformation of a long standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market position.

Industry:

Motorcycle

Size:

USD5 billion revenues, 9,500 employees

Other setting(s):

2005