Our US office is closed for Independence Day on 4 and 5 July 2022.

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

Since its launch in 1974, McDonald's has maintained its profitability by offering its regular menu of burgers and french fries to its customers in the UK. However, since 2001, McDonald's has been drawing increased criticism as consumers in the UK held McDonald's responsible for causing obesity. The company also began to face stiff competition from trendy outlets like Starbucks and Subway that offered healthy food. McDonald's added salads to its menu, which, the company felt, would change its image from being a junk food retailer to a healthy food provider. It also changed the appearance of its stores to compete in the highly competitive UK fast food market.
Location:
Other setting(s):
April 2006

About

Abstract

Since its launch in 1974, McDonald's has maintained its profitability by offering its regular menu of burgers and french fries to its customers in the UK. However, since 2001, McDonald's has been drawing increased criticism as consumers in the UK held McDonald's responsible for causing obesity. The company also began to face stiff competition from trendy outlets like Starbucks and Subway that offered healthy food. McDonald's added salads to its menu, which, the company felt, would change its image from being a junk food retailer to a healthy food provider. It also changed the appearance of its stores to compete in the highly competitive UK fast food market.

Settings

Location:
Other setting(s):
April 2006

Related