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Abstract

The case discusses the supply chain practices of the Gujarat Co-operative Milk Marketing Federation (GCMMF). GCMMF is owned by a chain of farmers who formed a network of co-operative societies. Milk was collected from more than 2.4 million farmers in 11,615 villages twice a day, and tested, graded, and transported to the processing centres. GCMMF's products were marketed through 50 sales offices located across India to 4,000 stockists. These stockists supplied the products to more than 500,000 retail outlets. The case examines in length the milk procurement, processing and distribution activities of GCMMF's supply chain.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Large
Other setting(s):
1991-2006

About

Abstract

The case discusses the supply chain practices of the Gujarat Co-operative Milk Marketing Federation (GCMMF). GCMMF is owned by a chain of farmers who formed a network of co-operative societies. Milk was collected from more than 2.4 million farmers in 11,615 villages twice a day, and tested, graded, and transported to the processing centres. GCMMF's products were marketed through 50 sales offices located across India to 4,000 stockists. These stockists supplied the products to more than 500,000 retail outlets. The case examines in length the milk procurement, processing and distribution activities of GCMMF's supply chain.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1991-2006

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