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Compact case
Case
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Reference no. 506-099-1
Subject category: Marketing
Authors: Ananth Padmanabha Bhat (T A Pai Management Institute); Vidhu Shekhar Jha (T A Pai Management Institute); JN Aditya (T A Pai Management Institute); S Sudhir (T A Pai Management Institute)
Published in: 2006

Abstract

This material hopes to enlighten the reader about the fundamentals of e-commerce, provide an insight into business-to-business (B2B) and business-to-consumer (B2C) commerce models, and the various benefits that a typical business entity that joins the web might gain. An illustrative information flow between the entities in a third party logistics operation is also covered at the end of this material.
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Abstract

This material hopes to enlighten the reader about the fundamentals of e-commerce, provide an insight into business-to-business (B2B) and business-to-consumer (B2C) commerce models, and the various benefits that a typical business entity that joins the web might gain. An illustrative information flow between the entities in a third party logistics operation is also covered at the end of this material.

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