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Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 15.03.2006

Abstract

This is the second of a two-case series (IMD-2-0125 and IMD-2-0126). This case describes the roll-out of TNT''s partnership with the World Food Programme. Participants are asked to evaluate the effectiveness of the programme and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company''s strategy.
Location:
Size:
2005 revenues of EUR10.1 billion, 128,000 employees
Other setting(s):
2002-2005

About

Abstract

This is the second of a two-case series (IMD-2-0125 and IMD-2-0126). This case describes the roll-out of TNT''s partnership with the World Food Programme. Participants are asked to evaluate the effectiveness of the programme and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company''s strategy.

Settings

Location:
Size:
2005 revenues of EUR10.1 billion, 128,000 employees
Other setting(s):
2002-2005

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