Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 15.03.2006
Length: 18 pages
Data source: Field research
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Abstract
This is the second of a two-case series (IMD-2-0125 and IMD-2-0126). This case describes the roll-out of TNT''s partnership with the World Food Programme. Participants are asked to evaluate the effectiveness of the programme and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company''s strategy.
Location:
Size:
2005 revenues of EUR10.1 billion, 128,000 employees
Other setting(s):
2002-2005
Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 15.03.2006
Length: 8 pages
Data source: Field research
About
Abstract
This is the second of a two-case series (IMD-2-0125 and IMD-2-0126). This case describes the roll-out of TNT''s partnership with the World Food Programme. Participants are asked to evaluate the effectiveness of the programme and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company''s strategy.
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Location:
Size:
2005 revenues of EUR10.1 billion, 128,000 employees
Other setting(s):
2002-2005
Related
Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 15.03.2006
Length: 8 pages
Data source: Field research