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Case
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Reference no. 306-425-1
Published by: IBS Research Center
Published in: 2006

Abstract

In the beginning of 2006, Intel, the world''s largest chipmaker, had started facing problems due to its declining market share. During this period, the sale of its microprocessors, chipsets, motherboards and flash memory had declined in all the major geographic segments. Moreover, the company faced stiff competition from AMD (Advanced Micro Devices). Hence, Intel planned to re-structure, resize and re-purpose itself. The case gives an insight into Intel''s history and the competition that it faced from its major competitor AMD. It discusses the challenges faced by Intel and the strategic initiatives taken to mitigate those problems.
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Abstract

In the beginning of 2006, Intel, the world''s largest chipmaker, had started facing problems due to its declining market share. During this period, the sale of its microprocessors, chipsets, motherboards and flash memory had declined in all the major geographic segments. Moreover, the company faced stiff competition from AMD (Advanced Micro Devices). Hence, Intel planned to re-structure, resize and re-purpose itself. The case gives an insight into Intel''s history and the competition that it faced from its major competitor AMD. It discusses the challenges faced by Intel and the strategic initiatives taken to mitigate those problems.

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2006

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