Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2006
Length: 17 pages
Data source: Field research
Abstract
3i Technologies was spun out from ICICI Bank, one of the largest Indian banks, as a business process outsourcing (BPO) provider in 1999. As the BPO market collapsed in 2001, the company underwent a radical strategy shift to selling application software solutions together with services. The case describes the transformation until 2006. The case illustrates how the company conceived of and executed a radical strategy change. In addition, the case illustrates how different competencies work together to produce competitive advantage - acquisition of small companies with promising products, product modification, and service delivery all contribute to the company''s competitiveness.
About
Abstract
3i Technologies was spun out from ICICI Bank, one of the largest Indian banks, as a business process outsourcing (BPO) provider in 1999. As the BPO market collapsed in 2001, the company underwent a radical strategy shift to selling application software solutions together with services. The case describes the transformation until 2006. The case illustrates how the company conceived of and executed a radical strategy change. In addition, the case illustrates how different competencies work together to produce competitive advantage - acquisition of small companies with promising products, product modification, and service delivery all contribute to the company''s competitiveness.