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Case
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Reference no. 306-442-1
Subject category: Strategy and General Management
Authors: Chinmoy Kumar (Indian Business School Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2006
Length: 7 pages
Data source: Published sources
Topics: DVD (digital versatile disk); Blue Ray; HD-DVD (high definition); Sony; Toshiba; Hard disk; Storage; Flash memory; VHS (video home system); Betamax; CD (compact disk)
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Abstract

The case discusses the ongoing struggle between Toshiba and Sony, as regards the new DVD (digital versatile disk) formats, HD-DVD (high definition) and Blue Ray. It provides the reader with an overview of the existing market scenario and how the two companies are moving ahead to push their own proprietary formats.
Location:
US
Industry:
Electronic equipment
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Abstract

The case discusses the ongoing struggle between Toshiba and Sony, as regards the new DVD (digital versatile disk) formats, HD-DVD (high definition) and Blue Ray. It provides the reader with an overview of the existing market scenario and how the two companies are moving ahead to push their own proprietary formats.

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Location:
US
Industry:
Electronic equipment

Related

Sorry, this product has no related items.