Subject category:
Marketing
Published by:
IBS Research Center
Length: 12 pages
Data source: Published sources
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https://casecent.re/p/69466
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Abstract
FIFA (Federation Internationale de Football Association) World Cup was the largest sporting event in the world, it had a larger global audience than the Olympics. The advertisers were very eager to reach the billions of possible consumers by sponsoring the event. Though sponsorship in this event required a huge amount of money, the advertisers still took much interest in this event and were vying for sponsorship. The case gives an insight into FIFA''s marketing strategy with the sponsors'' overview. Moreover it deals with the stringent competition between different sponsors especially between the sporting goods giants, Adidas and Nike, with the aim of leveraging the mega event.
About
Abstract
FIFA (Federation Internationale de Football Association) World Cup was the largest sporting event in the world, it had a larger global audience than the Olympics. The advertisers were very eager to reach the billions of possible consumers by sponsoring the event. Though sponsorship in this event required a huge amount of money, the advertisers still took much interest in this event and were vying for sponsorship. The case gives an insight into FIFA''s marketing strategy with the sponsors'' overview. Moreover it deals with the stringent competition between different sponsors especially between the sporting goods giants, Adidas and Nike, with the aim of leveraging the mega event.