Product details

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Abstract

Royal Philips Electronics is one of the largest electronics companies in the world. Philips has to its credit over 100,000 patents, including iconic products such as: (1) the compact disc; (2) compact audio cassette; and (3) DVDs (digital versatile discs). In 2000, Philips had earned an income of US$11.3 billion on sales of US$44.4 billion. However, by 2001, its profits started declining and it suffered losses in 2002. This case discusses Philips'' failure to translate its technical expertise into commercial gains and the subsequent turnaround strategy adopted by Philips.
Location:
Other setting(s):
1972-2006

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Abstract

Royal Philips Electronics is one of the largest electronics companies in the world. Philips has to its credit over 100,000 patents, including iconic products such as: (1) the compact disc; (2) compact audio cassette; and (3) DVDs (digital versatile discs). In 2000, Philips had earned an income of US$11.3 billion on sales of US$44.4 billion. However, by 2001, its profits started declining and it suffered losses in 2002. This case discusses Philips'' failure to translate its technical expertise into commercial gains and the subsequent turnaround strategy adopted by Philips.

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Location:
Other setting(s):
1972-2006

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