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Abstract

The Indian film industry was the world''s largest producer of movies with an average 1,000 movies a year. Despite numerous innovations in the global film industry, nothing much had changed in India; the way movies were produced or screened. As time passed, movie goers began losing interest in going to theatres to watch an analogue film. To draw them back to the big screen, the film industry began investing in advanced technologies. Apart from the film industry, large corporate groups planned major investments in digital cinema. The potential of digital entertainment in India attracted telecom companies also. The case talks about the introduction of digital technology in Hollywood and Bollywood and discusses how digital technology is gaining recognition in the Indian film industry. On average, Bollywood loses almost US$30 million every year due to piracy. It needs to be seen how the Indian film industry plans to overcome these hurdles, and reap the benefits of the digital revolution. Would digital cinema be a boon or a bane?
Location:
Industry:
Other setting(s):
2005-2006

About

Abstract

The Indian film industry was the world''s largest producer of movies with an average 1,000 movies a year. Despite numerous innovations in the global film industry, nothing much had changed in India; the way movies were produced or screened. As time passed, movie goers began losing interest in going to theatres to watch an analogue film. To draw them back to the big screen, the film industry began investing in advanced technologies. Apart from the film industry, large corporate groups planned major investments in digital cinema. The potential of digital entertainment in India attracted telecom companies also. The case talks about the introduction of digital technology in Hollywood and Bollywood and discusses how digital technology is gaining recognition in the Indian film industry. On average, Bollywood loses almost US$30 million every year due to piracy. It needs to be seen how the Indian film industry plans to overcome these hurdles, and reap the benefits of the digital revolution. Would digital cinema be a boon or a bane?

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Location:
Industry:
Other setting(s):
2005-2006

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