Product details

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Abstract

Sweet snacks dominated the global snack market with sales exceeding US$112 billion annually. Chocolate was the largest sector in terms of value within the global snack market. The industry was faced with a sluggish economy, market consolidation, rising costs and intense competition. Even though the growth of global confectionery was tortuous, there was still an increasing demand for premium chocolates, healthier confections, exotic flavours and colours. The developing markets had ample growth opportunities through effective market segmentation. Like coffee, chocolate was going complex and upscale. The latest rage for chocolate in the US was to go to a ''Chocolate Bar'' instead of buying a ''chocolate bar''. The history of chocolate houses was being repeated. Would the chocolate lounges be able to give a Starbucks like experience and increase the consumption of chocolates?
Location:
Industry:
Size:
USD112 billion (market size)
Other setting(s):
2005

About

Abstract

Sweet snacks dominated the global snack market with sales exceeding US$112 billion annually. Chocolate was the largest sector in terms of value within the global snack market. The industry was faced with a sluggish economy, market consolidation, rising costs and intense competition. Even though the growth of global confectionery was tortuous, there was still an increasing demand for premium chocolates, healthier confections, exotic flavours and colours. The developing markets had ample growth opportunities through effective market segmentation. Like coffee, chocolate was going complex and upscale. The latest rage for chocolate in the US was to go to a ''Chocolate Bar'' instead of buying a ''chocolate bar''. The history of chocolate houses was being repeated. Would the chocolate lounges be able to give a Starbucks like experience and increase the consumption of chocolates?

Settings

Location:
Industry:
Size:
USD112 billion (market size)
Other setting(s):
2005

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