Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Length: 29 pages
Data source: Field research
Abstract
The case study is situated in the airport industry and deals with the internationalisation strategy of Fraport, the airport operator of Frankfurt Airport in Germany. In particular, it deals with Fraport''s intention to enter the Chinese market by a joint venture (JV) with Shanghai Airport Authority (SAA) in summer 2005. The story is centred on the project director of the global investments and management department of Fraport who has the task to conceive and implement a comprehensive strategy for internationalising the airport operator''s businesses. The case deals with the question whether or not to enter the Chinese market. In order to enable a sound decision-making and profound analysis, this case provides the students with a multitude of information, including company - and country - specific data, information about main international competition as well as the company''s business activities, key success factors and core competencies. The case study further gives a description of the development of the target market and a brief description of the possible JV partner, SAA. It also gives an overview of the importance of the JVs performance for Fraport, especially after the privatisation, and explains the necessity for Fraport to further expand internationally.
Location:
Industry:
Size:
24,000 employees
Other setting(s):
2005
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Length: 23 pages
Data source: Field research
About
Abstract
The case study is situated in the airport industry and deals with the internationalisation strategy of Fraport, the airport operator of Frankfurt Airport in Germany. In particular, it deals with Fraport''s intention to enter the Chinese market by a joint venture (JV) with Shanghai Airport Authority (SAA) in summer 2005. The story is centred on the project director of the global investments and management department of Fraport who has the task to conceive and implement a comprehensive strategy for internationalising the airport operator''s businesses. The case deals with the question whether or not to enter the Chinese market. In order to enable a sound decision-making and profound analysis, this case provides the students with a multitude of information, including company - and country - specific data, information about main international competition as well as the company''s business activities, key success factors and core competencies. The case study further gives a description of the development of the target market and a brief description of the possible JV partner, SAA. It also gives an overview of the importance of the JVs performance for Fraport, especially after the privatisation, and explains the necessity for Fraport to further expand internationally.
Settings
Location:
Industry:
Size:
24,000 employees
Other setting(s):
2005
Related
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Length: 23 pages
Data source: Field research