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Prize winner
Case
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Reference no. 9-706-496
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 30 May 2007

Abstract

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
Location:
Size:
USD13.9 billion revenues, 16,820 employees
Other setting(s):
1976-2006

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Abstract

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?

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Location:
Size:
USD13.9 billion revenues, 16,820 employees
Other setting(s):
1976-2006

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