Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 May 2007
Length: 32 pages
Data source: Published sources
Abstract
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
Location:
Size:
USD13.9 billion revenues, 16,820 employees
Other setting(s):
1976-2006
About
Abstract
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
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Location:
Size:
USD13.9 billion revenues, 16,820 employees
Other setting(s):
1976-2006