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This structured assignment is to accompany the case ''306-299-1''. The abstract of the case is as follows: China, with a vast skilled and low-cost labour force, has transformed itself into a hotbed of automobile manufacturing for both multinational and domestic companies. Chery, a state-owned car maker, is one of the fastest growing domestic automobile manufacturers. Like a few of its domestic competitors, Chery also plans to export its cars to the developed markets, especially the US. However, the traditional notion of American customers that ''Made in China'' goods are of inferior quality, might affect Chery''s prospects in the US. The case is structured to enable students to: (1) understand the evolution and market dynamics of China''s automobile industry; (2) analyse and understand the Chinese car consumers'' behaviour; (3) discuss Chery''s international expansion strategies and how it is making efforts to cope with the regulatory and technological challenges to establish its brand in the US market; (4) debate whether Chery''s international expansion strategies would be successful; and (5) analyse what it takes for the ''Made in China'' brand to establish itself globally.