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Abstract

This structured assignment is to accompany the case ''204-077-1''. The abstract of the case is as follows: In spite of having a competitive advantage in terms of geographical diversity and cultural richness, India could not harness its real potential as a global tourist destination. Ever since India''s independence in 1947, the Indian tourism industry had suffered from political indifference and poor infrastructure. In the 1990s, when other South Asian countries like Singapore, Thailand and Malaysia, were outsmarting India by preparing top class infrastructure suitable for high-end tourism experiences, the Indian government still considered the tourism sector as a luxury segment benefiting only a few. However, by the turn of the 21st century, the Indian government recognised the industry''s potential as an employment generator and foreign exchange earner and started giving it a more appropriate policy focus. This case helps to understand the importance of the tourism industry to the Indian economy and how India failed to leverage on it to generate substantial revenues.
Location:
Industry:
Other setting(s):
2004

About

Abstract

This structured assignment is to accompany the case ''204-077-1''. The abstract of the case is as follows: In spite of having a competitive advantage in terms of geographical diversity and cultural richness, India could not harness its real potential as a global tourist destination. Ever since India''s independence in 1947, the Indian tourism industry had suffered from political indifference and poor infrastructure. In the 1990s, when other South Asian countries like Singapore, Thailand and Malaysia, were outsmarting India by preparing top class infrastructure suitable for high-end tourism experiences, the Indian government still considered the tourism sector as a luxury segment benefiting only a few. However, by the turn of the 21st century, the Indian government recognised the industry''s potential as an employment generator and foreign exchange earner and started giving it a more appropriate policy focus. This case helps to understand the importance of the tourism industry to the Indian economy and how India failed to leverage on it to generate substantial revenues.

Settings

Location:
Industry:
Other setting(s):
2004

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