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Abstract

This structured assignment is to accompany the case ''406-002-1''. The abstract of the case is as follows: Once a leader in the copier industry, Xerox Corporation was losing market share due to an increase in competition from Japanese companies. Rick Thoman, an ex-IBM executive, was brought in in 1999 to bring an outsider''s perspective to the company and to return the company to profitability. However, he was not successful and to turn around the fortunes of the company Anne Mulcahy, a Xerox veteran, was appointed as the new Chief Executive Officer in 2001. Mulcahy brought about several organisational changes, which resulted in a steady increase in the company''s profits. The case gives an insight into the scenario, which necessitated the need for an organisational change in Xerox and the steps taken by Mulcahy to bring about that change. The case also provides the scope to discuss whether Mulcahy would be able to sustain the success brought by the organisational change.
Location:
Industry:
Size:
USD15,722 million (2004 sales)
Other setting(s):
September 2005

About

Abstract

This structured assignment is to accompany the case ''406-002-1''. The abstract of the case is as follows: Once a leader in the copier industry, Xerox Corporation was losing market share due to an increase in competition from Japanese companies. Rick Thoman, an ex-IBM executive, was brought in in 1999 to bring an outsider''s perspective to the company and to return the company to profitability. However, he was not successful and to turn around the fortunes of the company Anne Mulcahy, a Xerox veteran, was appointed as the new Chief Executive Officer in 2001. Mulcahy brought about several organisational changes, which resulted in a steady increase in the company''s profits. The case gives an insight into the scenario, which necessitated the need for an organisational change in Xerox and the steps taken by Mulcahy to bring about that change. The case also provides the scope to discuss whether Mulcahy would be able to sustain the success brought by the organisational change.

Settings

Location:
Industry:
Size:
USD15,722 million (2004 sales)
Other setting(s):
September 2005

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