Product details

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Abstract

CBS Paramount Television captured the top position for the 2005-2006 season amongst the US broadcast TV (television) networks, under the dynamic leadership of Nancy Tellem, President of CBS Paramount Network Television Entertainment Group. Under Tellem''s leadership, CBS became America''s most watched TV network on the strength of successful television programmes like ''The Amazing Race'', ''CSI: Miami'', ''Without a Trace'', ''Two And A Half Men'', ''Cold Case'' and ''Survivor''. However, CBS faced considerable challenges from its competitors like ABC and FOX. Moreover, broadcast TV networks are losing revenues from advertising to other forms of media and facing increasing competition from new digital media such as Internet, DVDs (digital versatile discs), PVRs (personal video recorders), VOD (video-on-demand), etc. It is being debated whether Tellem would be able to counter such challenges successfully in the future. The case is structured to enable students to: (1) discuss the competitive nature of US broadcast TV network industry; (2) discuss the competitive strategies adopted by Nancy Tellem for CBS Paramount Television Network Entertainment Group; (3) discuss the potential threat posed to traditional media by new digital media such as Internet, DVDs, PVRs, VOD, etc; and (4) debate whether CBS Paramount Television Network Entertainment Group, under the leadership of Nancy Tellem, would be able to meet the challenges successfully in the future.
Location:
Other setting(s):
May 2006

About

Abstract

CBS Paramount Television captured the top position for the 2005-2006 season amongst the US broadcast TV (television) networks, under the dynamic leadership of Nancy Tellem, President of CBS Paramount Network Television Entertainment Group. Under Tellem''s leadership, CBS became America''s most watched TV network on the strength of successful television programmes like ''The Amazing Race'', ''CSI: Miami'', ''Without a Trace'', ''Two And A Half Men'', ''Cold Case'' and ''Survivor''. However, CBS faced considerable challenges from its competitors like ABC and FOX. Moreover, broadcast TV networks are losing revenues from advertising to other forms of media and facing increasing competition from new digital media such as Internet, DVDs (digital versatile discs), PVRs (personal video recorders), VOD (video-on-demand), etc. It is being debated whether Tellem would be able to counter such challenges successfully in the future. The case is structured to enable students to: (1) discuss the competitive nature of US broadcast TV network industry; (2) discuss the competitive strategies adopted by Nancy Tellem for CBS Paramount Television Network Entertainment Group; (3) discuss the potential threat posed to traditional media by new digital media such as Internet, DVDs, PVRs, VOD, etc; and (4) debate whether CBS Paramount Television Network Entertainment Group, under the leadership of Nancy Tellem, would be able to meet the challenges successfully in the future.

Settings

Location:
Other setting(s):
May 2006

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