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Case
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Reference no. 306-507-1
Published by: ESSEC Business School
Originally published in: 2006
Version: 1 Aug 2007

Abstract

The case of ICICI Bank examines the growth of India''s premier bank. The case focuses on the bank''s evolution from a state-owned, project financing institution to an efficient, customer-driven, global banking corporation. The strategy of domestic competition and international expansion is discussed. Also, core competency is examined in terms of technology and innovation.
Location:
Industry:
Size:
USD19.86 million
Other setting(s):
2006

About

Abstract

The case of ICICI Bank examines the growth of India''s premier bank. The case focuses on the bank''s evolution from a state-owned, project financing institution to an efficient, customer-driven, global banking corporation. The strategy of domestic competition and international expansion is discussed. Also, core competency is examined in terms of technology and innovation.

Settings

Location:
Industry:
Size:
USD19.86 million
Other setting(s):
2006

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