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Case
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Reference no. 306-507-1
Subject category: Strategy and General Management
Authors: Ashok Som; Boris Tsypin
Published by: ESSEC Business School
Originally published in: 2006
Version: 1 Aug 2007
Length: 22 pages
Data source: Field research
Topics: New Entrant; Late mover; Competition; Core competency; Competitive advantage; International expansion; Leadership; Organisation structure; Competitive strategy; Emerging country; Technology; Innovation; India; NRI (non-resident Indian); Rural
Share a link: https://casecent.re/p/69823
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Abstract

The case of ICICI Bank examines the growth of India''s premier bank. The case focuses on the bank''s evolution from a state-owned, project financing institution to an efficient, customer-driven, global banking corporation. The strategy of domestic competition and international expansion is discussed. Also, core competency is examined in terms of technology and innovation.
Location:
India
Industry:
Banking
Size:
USD19.86 million
Other setting(s):
2006
Teaching note software
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Reference no. 306-507-8
Subject category: Strategy and General Management
Authors: Ashok Som
Published by: ESSEC Business School
Originally published in: 2006
Version: 28 August 2006
Format: .ppt
Data source: Published sources
View full details

About

Abstract

The case of ICICI Bank examines the growth of India''s premier bank. The case focuses on the bank''s evolution from a state-owned, project financing institution to an efficient, customer-driven, global banking corporation. The strategy of domestic competition and international expansion is discussed. Also, core competency is examined in terms of technology and innovation.

Settings

Location:
India
Industry:
Banking
Size:
USD19.86 million
Other setting(s):
2006

Related

Teaching note software
-
Reference no. 306-507-8
Subject category: Strategy and General Management
Authors: Ashok Som
Published by: ESSEC Business School
Originally published in: 2006
Version: 28 August 2006
Format: .ppt
Data source: Published sources
View full details