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Structured assignment
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Reference no. 504-080-4
Subject category: Marketing
Published by: IBS Case Development Center
Published in: 2004

Abstract

This structured assignment is to accompany the case ''504-080-1''. The abstract of the case is as follows: In early 2002, the growing concern about health and obesity among Americans was taking its toll on fast food chains and companies. PepsiCo was among the first few companies that tried to refurbish its image as a health foods company. PepsiCo initiated a series of efforts by partnering with reputed physicians and reviewing the entire product line. This case study offers a scope for discussion on the series of initiatives that PepsiCo has undertaken to transform itself into a health foods company. The case can also be discussed as to how an industry came under fire due to the rising concern about obesity and health.
Location:
Industry:
Other setting(s):
2004

About

Abstract

This structured assignment is to accompany the case ''504-080-1''. The abstract of the case is as follows: In early 2002, the growing concern about health and obesity among Americans was taking its toll on fast food chains and companies. PepsiCo was among the first few companies that tried to refurbish its image as a health foods company. PepsiCo initiated a series of efforts by partnering with reputed physicians and reviewing the entire product line. This case study offers a scope for discussion on the series of initiatives that PepsiCo has undertaken to transform itself into a health foods company. The case can also be discussed as to how an industry came under fire due to the rising concern about obesity and health.

Settings

Location:
Industry:
Other setting(s):
2004

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