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The newly-elected Governor of Oregon faces a budget crisis of extreme proportions-a tax limitation combined with new responsibilities for public education at the state level. Well aware of a history of strong public opposition to the most obvious source of new revenues-the adoption of a state sales tax-Governor Barbara Roberts sets out to change the nature of public discussion through a series of town meetings throughout the state. As her "conversation" with the electorate winds down, however, Roberts finds she must still deal with some traditional political realities in the state legislature. This political strategy case allows for discussion of how elected officials can influence the political climate and what combination of insider and outsider tactics is most effective.