Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 02.08.2006
Length: 2 pages
Data source: Published sources
Share a link:
https://casecent.re/p/69936
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Abstract
This case relates the events following the controversial September 2005 publication of 12 cartoons illustrating Islam and the prophet Muhammad by Denmark''s largest-selling daily newspaper. It raises the question of what response would be appropriate for companies concerned about the impact the controversy was having on their business in the Middle East.
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Abstract
This case relates the events following the controversial September 2005 publication of 12 cartoons illustrating Islam and the prophet Muhammad by Denmark''s largest-selling daily newspaper. It raises the question of what response would be appropriate for companies concerned about the impact the controversy was having on their business in the Middle East.