Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 July 2006
Length: 34 pages
Data source: Field research
Abstract
Examines Boeing''s new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.
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Abstract
Examines Boeing''s new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.