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Case
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Reference no. 9-807-011
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 July 2006

Abstract

Examines Boeing''s new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.
Location:
Size:
159,000 employees, USD52.5 billion revenues
Other setting(s):
2003-2005

About

Abstract

Examines Boeing''s new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.

Settings

Location:
Size:
159,000 employees, USD52.5 billion revenues
Other setting(s):
2003-2005

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