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Case
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Reference no. 9-807-011
Subject category: Strategy and General Management
Authors: Lynda M Applegate; Joseph S Valacich; Mara E Vatz; Christoph Schneider
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 July 2006
Length: 34 pages
Data source: Field research
Topics: Entrepreneurship; Technological change; Product differentiation; Strategy formulation; Networks; Implementing strategy
Share a link: https://casecent.re/p/70000
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Abstract

Examines Boeing''s new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.
Location:
Washington
Size:
159,000 employees, USD52.5 billion revenues
Other setting(s):
2003-2005
Teaching note
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Reference no. 5-809-083
Subject category: Strategy and General Management
Authors: Lynda M Applegate
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 15 December 2008
Length: 4 pages
Data source: Field research
View full details

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Abstract

Examines Boeing''s new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.

Settings

Location:
Washington
Size:
159,000 employees, USD52.5 billion revenues
Other setting(s):
2003-2005

Related

Teaching note
-
Reference no. 5-809-083
Subject category: Strategy and General Management
Authors: Lynda M Applegate
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 15 December 2008
Length: 4 pages
Data source: Field research
View full details