Product details

This exercise is part of the suite of teaching materials (IMD-3-1876 to IMD-3-1880) which employs China as an illustration of the managerial implications resulted from the so-called War for Talent, and is intended to generate insights into 'how to best play the talent game' in China, or elsewhere. We aim to generate an interactive and rich class discussion of the issues raised among seasoned business practitioners, by adopting a variety of interesting teaching formats: an opening note (IMD-3-1876), four cases (IMD-3-1877 to IMD-3-1880), an 'appraisal exercise' (IMD-3-1876-E) and a video. In particular, this case features a state-controlled listed company which is a horizontally-diversified national champion involved in such business categories as tyres, batteries, soap, printing ink and real estate, with export sales accounting for 45% of its total sales. The company aspires to increase its international presence and, in particular, to turn its tyre operations into 'global factories', while building its 'Double Coin' domestic brand into a global one. The enterprise's board Chairman, Dr Fan Xian, needs experienced managers for its domestic and overseas operations, especially in the areas of general management, finance, and marketing and sales. To him, loyalty is the most important criteria when appraising job candidates. His challenge is to find loyal and competent managers and match them with the right positions in China and overseas.