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Thumbnail image for product with reference number 505-124-4
Harry Potter: Global Marketing Strategies
Structured assignment
-
Reference no. 505-124-4
Subject category: Marketing
Authors: Mercy Mathew (IBS Case Development Center); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 18 pages
Data source: Published sources
Topics: Critical success factors, children's book sales; Harry Potter series; JK Rowling; Harry Potter marketing strategies; Geographical reach of Harry Potter series; Harry Potter merchandising; Scholastic Inc promotional campaigns; Harry Potter product launch strategies; Harry Potter movies; Warner Bros cross licensing agreements; Bloomsbury and JK Rowling; Harry Potter brand; Harry Potter book sales worldwide; Harry Potter movies' revenue
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Abstract

This structured assignment is to accompany the case ''505-124-1''. The abstract of the case is as follows: By July 2005, with six sequels, JK Rowling''s Harry Potter books had sold 270 million copies worldwide. With translations in 60 languages and a readership base in 130 countries, the success of the Harry Potter books has been attributed to marketing strategies like word of mouth, public relation events and other promotional campaigns apart from Rowling''s narrative style of story telling. This case study, while highlighting the marketing strategies behind the success of the Harry Potter books, offers scope to discuss the critical success factors in selling storybooks to children.
Location:
UK
Industry:
Book publishing
Other setting(s):
July 2005
Thumbnail image for product with reference number 505-124-8
Harry Potter: Global Marketing Strategies
Teaching note
-
Reference no. 505-124-8
Subject category: Marketing
Authors: Mercy Mathew (IBS Case Development Center); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 9 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 505-124-1
Harry Potter: Global Marketing Strategies
Case
-
Reference no. 505-124-1
Subject category: Marketing
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Roopa Umashanker (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 14 pages
Data source: Published sources
Topics: Critical success factors, children's book sales; Harry Potter series; JK Rowling; Harry Potter marketing strategies; Geographical reach of Harry Potter series; Harry Potter merchandising; Scholastic Inc promotional campaigns; Harry Potter product launch strategies; Harry Potter movies; Warner Bros cross licensing agreements; Bloomsbury and JK Rowling; Harry Potter brand; Harry Potter book sales worldwide; Harry Potter movies' revenue
View full details

About

Abstract

This structured assignment is to accompany the case ''505-124-1''. The abstract of the case is as follows: By July 2005, with six sequels, JK Rowling''s Harry Potter books had sold 270 million copies worldwide. With translations in 60 languages and a readership base in 130 countries, the success of the Harry Potter books has been attributed to marketing strategies like word of mouth, public relation events and other promotional campaigns apart from Rowling''s narrative style of story telling. This case study, while highlighting the marketing strategies behind the success of the Harry Potter books, offers scope to discuss the critical success factors in selling storybooks to children.

Settings

Location:
UK
Industry:
Book publishing
Other setting(s):
July 2005

Related

Thumbnail image for product with reference number 505-124-8
Harry Potter: Global Marketing Strategies
Teaching note
-
Reference no. 505-124-8
Subject category: Marketing
Authors: Mercy Mathew (IBS Case Development Center); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 9 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 505-124-1
Harry Potter: Global Marketing Strategies
Case
-
Reference no. 505-124-1
Subject category: Marketing
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Roopa Umashanker (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 14 pages
Data source: Published sources
Topics: Critical success factors, children's book sales; Harry Potter series; JK Rowling; Harry Potter marketing strategies; Geographical reach of Harry Potter series; Harry Potter merchandising; Scholastic Inc promotional campaigns; Harry Potter product launch strategies; Harry Potter movies; Warner Bros cross licensing agreements; Bloomsbury and JK Rowling; Harry Potter brand; Harry Potter book sales worldwide; Harry Potter movies' revenue
View full details