Subject category:
Entrepreneurship
Published by:
IBS Center for Management Research
Length: 17 pages
Data source: Published sources
Abstract
The case discusses the changes Hewlett Packard Co (HP) underwent under the leadership of Carly Fiorina, who took over as the company's Chief Executive Officer (CEO) in 1999. It talks about the various decisions taken by Fiorina, prominent among them being the company's merger with Compaq Computer Corporation, which was one of the reasons for its decline towards the early 2000s. The case then talks about the measures taken by Mark V Hurd, who replaced Fiorina as the company's CEO in March 2005, to improve the financial conditions of the company. The case also shows the difference between the management style adopted by Fiorina and Hurd in running HP.
Teaching and learning
This item is suitable for postgraduate courses.Location:
Industry:
Size:
Large
Other setting(s):
1999-2006
About
Abstract
The case discusses the changes Hewlett Packard Co (HP) underwent under the leadership of Carly Fiorina, who took over as the company's Chief Executive Officer (CEO) in 1999. It talks about the various decisions taken by Fiorina, prominent among them being the company's merger with Compaq Computer Corporation, which was one of the reasons for its decline towards the early 2000s. The case then talks about the measures taken by Mark V Hurd, who replaced Fiorina as the company's CEO in March 2005, to improve the financial conditions of the company. The case also shows the difference between the management style adopted by Fiorina and Hurd in running HP.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Location:
Industry:
Size:
Large
Other setting(s):
1999-2006

