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Abstract

The case discusses the changes Hewlett Packard Co (HP) underwent under the leadership of Carly Fiorina, who took over as the company's Chief Executive Officer (CEO) in 1999. It talks about the various decisions taken by Fiorina, prominent among them being the company's merger with Compaq Computer Corporation, which was one of the reasons for its decline towards the early 2000s. The case then talks about the measures taken by Mark V Hurd, who replaced Fiorina as the company's CEO in March 2005, to improve the financial conditions of the company. The case also shows the difference between the management style adopted by Fiorina and Hurd in running HP.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Size:
Large
Other setting(s):
1999-2006

About

Abstract

The case discusses the changes Hewlett Packard Co (HP) underwent under the leadership of Carly Fiorina, who took over as the company's Chief Executive Officer (CEO) in 1999. It talks about the various decisions taken by Fiorina, prominent among them being the company's merger with Compaq Computer Corporation, which was one of the reasons for its decline towards the early 2000s. The case then talks about the measures taken by Mark V Hurd, who replaced Fiorina as the company's CEO in March 2005, to improve the financial conditions of the company. The case also shows the difference between the management style adopted by Fiorina and Hurd in running HP.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
1999-2006

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