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Teaching note supplement software
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Reference no. 506-196-9
Subject category: Marketing
Authors: Hubert Faucher (ESSEC Business School); Marie-Neige Fabre (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2006
Format: .zip
Data source: Generalised experience
Notes: This zip file contains 1 x .ppt file and 2 x .xls files
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Reference no. 506-196-8
Subject category: Marketing
Authors: Hubert Faucher (ESSEC Business School); Marie-Neige Fabre (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2006
Length: 9 pages
Data source: Generalised experience
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Reference no. 506-196-1
Subject category: Marketing
Authors: Hubert Faucher (ESSEC Business School); Marie-Neige Fabre (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2006
Length: 23 pages
Data source: Generalised experience
Topics: Business-to-business (B2B); Marketing, market; Segmentation, segment; Customer, portfolio; Strategic, group; Flavour; Food, dairy; Ingredient, chemistry; Technology, industry; Key account management (KAM); Europe, application; Core list; ABC
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