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Compact case
Published by: INSEAD
Originally published in: 2006
Version: 06.2018
Revision date: 16-Jul-2018

Abstract

This suite of cases begins with an overview of a promising alliance between a multinational Swiss pharmaceuticals firm and a start-up with cutting-edge technology in drug delivery systems. At the end of the case, the alliance has slid into crisis. In the six B caselets, three stakeholder groups from each partner in the alliance prepare to advance their visions of how it should continue - or end.
Location:
Industry:
Other setting(s):
1978-1985

About

Abstract

This suite of cases begins with an overview of a promising alliance between a multinational Swiss pharmaceuticals firm and a start-up with cutting-edge technology in drug delivery systems. At the end of the case, the alliance has slid into crisis. In the six B caselets, three stakeholder groups from each partner in the alliance prepare to advance their visions of how it should continue - or end.

Settings

Location:
Industry:
Other setting(s):
1978-1985

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