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Case
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Reference no. 9B06A004
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-02-09
Length: 22 pages
Data source: Field research

Abstract

For many years two entrepreneurs have run a successful chefs school in combination with Ontario''s apprenticeship program, their two private restaurants and the support of the a few generous patrons. However, as they approached eventual retirement, they had no successors in sight and no teaching building apart from their restaurants. A professional fund-raising firm said that the various interested parties might raise $600,000 to help fund a teaching building but the total need of $2 million would be out of reach. The entrepreneurs were looking for a marketing and fund raising campaign to raise $2 million.
Location:
Size:
Small
Other setting(s):
2005

About

Abstract

For many years two entrepreneurs have run a successful chefs school in combination with Ontario''s apprenticeship program, their two private restaurants and the support of the a few generous patrons. However, as they approached eventual retirement, they had no successors in sight and no teaching building apart from their restaurants. A professional fund-raising firm said that the various interested parties might raise $600,000 to help fund a teaching building but the total need of $2 million would be out of reach. The entrepreneurs were looking for a marketing and fund raising campaign to raise $2 million.

Settings

Location:
Size:
Small
Other setting(s):
2005

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