Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 30 pages
Data source: Generalised experience
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https://casecent.re/p/70461
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Abstract
Software was the most profitable segment of the information technology (IT) industry. Since the end of the dotcom crash in the early 2000s, sales and profits of software had been reduced significantly. However, if one looked beyond the traditional boundary of the software industry (ie, system and application software), a different story was unfolding. In particular, a new era was emerging with the advent of service oriented architecture (a new approach to software design and development), services-as-software (a new breed of software programmes) and a number of social and economic factors enabled by the Internet, many in the high-tech circle were convinced that Web 2.0 had arrived. As such, the entire software industry was expected to enter a new growth cycle, leading to several key questions: What were the specific opportunities and challenges facing the industry players? What strategies (or business models) software companies had to adopt?
About
Abstract
Software was the most profitable segment of the information technology (IT) industry. Since the end of the dotcom crash in the early 2000s, sales and profits of software had been reduced significantly. However, if one looked beyond the traditional boundary of the software industry (ie, system and application software), a different story was unfolding. In particular, a new era was emerging with the advent of service oriented architecture (a new approach to software design and development), services-as-software (a new breed of software programmes) and a number of social and economic factors enabled by the Internet, many in the high-tech circle were convinced that Web 2.0 had arrived. As such, the entire software industry was expected to enter a new growth cycle, leading to several key questions: What were the specific opportunities and challenges facing the industry players? What strategies (or business models) software companies had to adopt?