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Compact case
Case
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Reference no. 506-219-1
Subject category: Marketing
Authors: Gururaj Kidiyoor (T A Pai Management Institute); Pramod Allamraju (T A Pai Management Institute); Shivlov P Mani (T A Pai Management Institute)
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Bolz & Bolz Direct; Direct marketing; Potential clients; Direct Marketing Agency (DM Agency); Fast moving consumer goods (FMCG); Customer relations; Telescopic marketing; Marketing strategy; Direct mailers; Customer communication
Share a link: https://casecent.re/p/70528
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Abstract

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Location:
India
Industry:
Fast moving consumer goods (FMCG)
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Location:
India
Industry:
Fast moving consumer goods (FMCG)

Related

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