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Structured assignment
-
Reference no. 306-602-4
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 21 pages
Data source: Field research
Topics: Indian banking industry and financial system; Product, brand, branding; Brand equity, brand life cycle; Re-branding strategies, re-positioning; Dr Anil K Khandelwal; Logo, colour, brand ambassador; Celebrity endorsement, Rahul Dravid; Brand communication strategy; Internal and external communication strategy; Competitive strategy, market share; Need for re-branding; State Bank of India (SBI) and ICICI Bank; India's international bank; Public sector banks (PSBs); Liberalisation, consolidation
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Abstract

This structured assignment is to accompany the case.
Location:
India
Industry:
Banking and financial services
Other setting(s):
February 2006
Teaching note
-
Reference no. 306-602-8
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 21 pages
Data source: Field research
View full details
Teaching note supplement software
-
Reference no. 306-602-9
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Format: .zip
Data source: Field research
View full details
Case
-
Reference no. 306-602-1
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center); Arun Shenoy (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 33 pages
Data source: Field research
Topics: Indian banking industry and financial system; Product, brand, branding; Brand equity, brand life cycle; Re-branding strategies, re-positioning; Dr Anil K Khandelwal; Logo, colour, brand ambassador; Celebrity endorsement, Rahul Dravid; Brand communication strategy; Internal and external communication strategy; Competitive strategy, market share; Need for re-branding; State Bank of India (SBI) and ICICI Bank; India's international bank; Public sector banks (PSBs); Liberalisation, consolidation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
India
Industry:
Banking and financial services
Other setting(s):
February 2006

Related

Teaching note
-
Reference no. 306-602-8
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 21 pages
Data source: Field research
View full details
Teaching note supplement software
-
Reference no. 306-602-9
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Format: .zip
Data source: Field research
View full details
Case
-
Reference no. 306-602-1
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center); Arun Shenoy (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 33 pages
Data source: Field research
Topics: Indian banking industry and financial system; Product, brand, branding; Brand equity, brand life cycle; Re-branding strategies, re-positioning; Dr Anil K Khandelwal; Logo, colour, brand ambassador; Celebrity endorsement, Rahul Dravid; Brand communication strategy; Internal and external communication strategy; Competitive strategy, market share; Need for re-branding; State Bank of India (SBI) and ICICI Bank; India's international bank; Public sector banks (PSBs); Liberalisation, consolidation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details