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Teaching note
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Reference no. 306-602-8
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 21 pages
Data source: Field research
Share a link: https://casecent.re/p/70598
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Teaching note supplement software
-
Reference no. 306-602-9
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Format: .zip
Data source: Field research
View full details
Case
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Reference no. 306-602-1
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center); Arun Shenoy (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 33 pages
Data source: Field research
Topics: Indian banking industry and financial system; Product, brand, branding; Brand equity, brand life cycle; Re-branding strategies, re-positioning; Dr Anil K Khandelwal; Logo, colour, brand ambassador; Celebrity endorsement, Rahul Dravid; Brand communication strategy; Internal and external communication strategy; Competitive strategy, market share; Need for re-branding; State Bank of India (SBI) and ICICI Bank; India's international bank; Public sector banks (PSBs); Liberalisation, consolidation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Structured assignment
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Reference no. 306-602-4
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 21 pages
Data source: Field research
Topics: Indian banking industry and financial system; Product, brand, branding; Brand equity, brand life cycle; Re-branding strategies, re-positioning; Dr Anil K Khandelwal; Logo, colour, brand ambassador; Celebrity endorsement, Rahul Dravid; Brand communication strategy; Internal and external communication strategy; Competitive strategy, market share; Need for re-branding; State Bank of India (SBI) and ICICI Bank; India's international bank; Public sector banks (PSBs); Liberalisation, consolidation
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Teaching note supplement software
-
Reference no. 306-602-9
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Format: .zip
Data source: Field research
View full details
Case
-
Reference no. 306-602-1
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center); Rajendar Singh Rathore (IBS Case Development Center); Arun Shenoy (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 33 pages
Data source: Field research
Topics: Indian banking industry and financial system; Product, brand, branding; Brand equity, brand life cycle; Re-branding strategies, re-positioning; Dr Anil K Khandelwal; Logo, colour, brand ambassador; Celebrity endorsement, Rahul Dravid; Brand communication strategy; Internal and external communication strategy; Competitive strategy, market share; Need for re-branding; State Bank of India (SBI) and ICICI Bank; India's international bank; Public sector banks (PSBs); Liberalisation, consolidation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Structured assignment
-
Reference no. 306-602-4
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Nusrath Jahan Maldar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 21 pages
Data source: Field research
Topics: Indian banking industry and financial system; Product, brand, branding; Brand equity, brand life cycle; Re-branding strategies, re-positioning; Dr Anil K Khandelwal; Logo, colour, brand ambassador; Celebrity endorsement, Rahul Dravid; Brand communication strategy; Internal and external communication strategy; Competitive strategy, market share; Need for re-branding; State Bank of India (SBI) and ICICI Bank; India's international bank; Public sector banks (PSBs); Liberalisation, consolidation
View full details