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Case
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Reference no. 9B06M030
Authors: Michael Sider
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-01-30
Length: 10 pages
Data source: Published sources

Abstract

Monsanto is a large chemical manufacturing company specializing in chemical products for agricultural use. This case explores the company''s attempt from 2002-2004 to launch a version of genetically-modified wheat in Canada. It details opposition to the launch from farmers and environmentalists, and focuses on how these groups used communications to resist Monsanto''s product launch.
Location:
Size:
Large
Other setting(s):
2002

About

Abstract

Monsanto is a large chemical manufacturing company specializing in chemical products for agricultural use. This case explores the company''s attempt from 2002-2004 to launch a version of genetically-modified wheat in Canada. It details opposition to the launch from farmers and environmentalists, and focuses on how these groups used communications to resist Monsanto''s product launch.

Settings

Location:
Size:
Large
Other setting(s):
2002

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