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Compact case
Supplement
-
Reference no. 9B06M037
Authors: Eric Morse; Ken Mark
Published by: Ivey Publishing
Originally published in: 2006
Version: 2012-09-07
Revision date: 17-Oct-2012
Length: 3 pages
Data source: Field research

Abstract

This is part of a case series. Chip Wilson, the founder of lululemon athletica, is thinking of wholesaling garments to achieve economies of scale. Deciding to wholesale is not an easy decision for Wilson because he has had difficulties collecting receivables in the past. To help him make his decision, he turns to real options-analysis. This case is the second in a series of lululemon athletica cases that focus on decision-making using real-options analysis.
Location:
Industry:
Size:
Small
Other setting(s):
2000

About

Abstract

This is part of a case series. Chip Wilson, the founder of lululemon athletica, is thinking of wholesaling garments to achieve economies of scale. Deciding to wholesale is not an easy decision for Wilson because he has had difficulties collecting receivables in the past. To help him make his decision, he turns to real options-analysis. This case is the second in a series of lululemon athletica cases that focus on decision-making using real-options analysis.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2000

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