Product details

The Felix Schoeller Group (FSG) is one of the world''s leading international manufacturers of speciality papers based in Osnabruck (Germany). Photographic papers, digital imaging papers, decor papers and technical specialty papers are produced in two different divisions: the Imaging Paper Division and the Decor Paper Division. In 1998, FSG began to use electronic data interchange (EDI), a type of electronic commerce, to support its customer business. This first successful experience with e-commerce on an operative basis led FSG senior managers to consider whether e-commerce / e-business should not play a more strategic role in their business processes. An international consultancy, asked for assistance, delineated three steps on how to achieve major benefits from using e-commerce platforms. These steps involved the use of further e-selling facilities, introduction of e-procurement facilities, and the establishment of a new direct business model. FSG establishes an ''e-commerce task force'' across business units with the goal of elaborating a profound e-commerce concept for the company and to present it in front of the company''s senior management. In addition to the case study a stimulating teaching note with guiding questions for students'' work, as well as detailed descriptions and explanations for the real actions FSG has undertaken, is provided.